About Me

Husband, Father and Innoventor

Andres began his career in market research over 15 years ago as a call center interviewer for Consumer Contact and has worked his way up the industry ladder by moving to operations-based and eventually client-side Research Manager Roles. During this time, Andres expressed his passion for building websites by launching a number of successful sites with no budget at all – particularly RideJudge.com, which Andres developed with a partner in 2001.
RideJudge.com is currently one of the largest auto enthusiast sites on the net.

In 2002, Andres launched DecalDriveway.com, an e-commerce website focusing on auto decals and vinyl graphics. DecalDriveway is now the largest auto decal site on the net turning a profit since day one.

Along with Andres’ work in Market Research, his e-commerce sites have been a driving force in building his internet marketing expertise, allowing him to specialize in areas such as concept development, viral/dynamic content, user generated media, search engine marketing and affiliate marketing.

During his role as Senior Interactive Media Analyst for Ipsos Interactive Services, Andres applied his extensive internet marketing and research experience as the lead in many projects. Some projects included Poll Predictor for Facebook, PollShare and PluginPanel.

He was recently the V.P. of Interactive Media at Conversition.com leading projects such as TweetFeel, MatterMeter and Evolisten. Conversition was acquired by ResearchNow in early 2011.

He is now back at Ipsos as the Director of Interactive Product Development building new research products and changing the online survey experience.

Andres is obsessed with finding new market research methods and spends much of his time exploring ways to innovate and engage online users.

His work has been written up in a number of publications including:

Mashable
TechCrunch
The New York Times
Read Write Web
Mashable – MatterMeter

Some of the things Andres knows:

Project Design and Management, Social Media Research, Sentiment Analysis, Internet Marketing, Search Engine Marketing, E-Commerce, Online Market Research, Social Media Marketing, Mobile Research, Website Analytics.

Key Career History:

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Ipsos
Director of Product Development
2010 – Present

Summary:
Works within the Open Thinking Exchange building revolutionary research products for various divisions within Ipsos.

Main Roles:

• Rapid prototyping
• Research product development and launch
• Responsible for overall look and feel of survey experience within Ipsos

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Conversition (conversition.com) – Acquired by ResearchNow in 2011
Vice President of Interactive Media
2009 – 2010

Summary:
Created and managed the technical side of the company. Andres lead the company’s product vision and managed the product development roadmap and launch process for all products.

Main Roles:

• Creator of TweetFeel (Twitter Sentiment Analysis), MatterMeter (Social Opinion Network) and Evolisten (Social Media Research)
• Oversaw the development team
• Developed the designs and schematics of all products
• Worked with strategic partners to help grow existing products

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Choice Media Group (choicemediagroup.com)
Co-Founder
2001 – present

Summary:
Created  RideJudge.com and DecalDriveway.com. Andres leads the company’s product vision and manages the product development roadmaps.

Main Roles:

• Product Design
• Project Management
• Affiliate Management
• Online Marketing and Web Analytics
• Search Engine Optimization. Responsible for maintaining high rankings for relevant keywords.

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Ipsos Interactive (ipsos-interactive.com)
Senior Interactive Media Analyst
January 2007 – January 2009

Summary:
Increased visitor engagement and panel retention by overseeing product design and launch of online projects and applications such as  “PollShare” , “Poll Predictor Facebook App” and “Poll Predictor Game“

Main Roles:

• Product Design
• Project Management
• Website Analytics
• Competitive Analysis
• Search Engine Optimization

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Ipsos-Reid (ipsos-reid.com)
Research Manager
September 2005 – January 2007

Summary:
Liaised with end clients and managed research projects for fortune 500 companies in the automotive and pharmaceutical space.

Main Roles:

• Research Report Writing
• Client Presentations
• Applied Research Methods
• Client Service

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Ifop (ifop.com)
Research Manager
January2001 – September 2005

Summary:
Managed multiple traditional and online research projects for large clients  mainly in the financial services and beverage industry.

Main Roles:

• Project Management
• Project Costing
• Questionnaire Design
• Client Service

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Education:

Seneca College (1996-1999) – International Business and Marketing

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If you have any questions or would just like to chat, please email me at andres@andresburgos.com